Biddiscombe
Salutes Tan 310
St. Petersburg FL March 2, 2006
Biddiscombe
International, a leading innovator in sunless tanning is delighted
to salute the tanning salon Tan 310 of Winter Park, FL as an early
adopter of new sunless tanning products. Biddiscombe’s President
John Melville noted, “Karen Kaplan and her team at Tan 310
have insisted on trying new sunless product innovations coming
from our technical group in St. Petersburg and have embraced the
usage of new products as a key means of differentiating themselves
for the competition”.
Tan
310 became a very early user of Biddiscombe’s melanin containing
Revelation spray solution. Karen said “Indeed the Revelation
products are more expensive than DHA sunless solutions from others
but the natural melanin in Revelation gives results that our customers
love. We are also excited about the teen oriented Toned-Sunless
line. Children of the baby boomers form a huge group of potential
clients for salons, particularly for sunless. We want to be on
the leading edge of the wave on this one.”
Jim
Koerber, Biddiscombe’s Sales Manager, commented “our
goal is to provide our salon base with products that will enhance
salon revenues whether it is with incremental product improvement
or with the creation of a unique line. Tan 310 is very open to
new ideas and wants to try anything new. I believe that is smart
thinking in what has become a very competitive industry”.
Biddiscombe
released the Revelation line of sunless products in the fall of
2005 and the Toned aerosol product group became available in January
of 2006. Toned has an aerosol self tanner designed for teens as
its core and is supported by three products for a complete solution.
Toned also works very well for fair skinned people.
For
more information contact
Jim Koerber, Biddiscombe 727-299-9287
